What is Digital Marketing ?
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. This term covers a wide range of marketing activities.
Importance of Digital Marketing
One of the major reasons why digital marketing is taking over the traditional marketing channels is because the internet has enabled businesses to interact with targeted audiences in real time. Customers have grown accustomed to engaging and interacting with one's brand or business.
Why digital marketing course important in India ?
A quick peek into the below facts will quickly gives us an idea.
According to a recent survey in India.
375 million people in India are active internet users out of a total population of 1319 million.
84% own mobile phones of all types (33% smartphones) who spend more than 3 hours browsing the internet.
In fact 21% of the population are using mobile for messaging activities followed by video consumption (17%) and gaming (13%).
Smartphone penetration in India is expected to grow to 520 million by 2020, making India one of the largest smartphone economies in the world.
With the availability of affordable internet led by the market flooded with smartphones starting from INR 1.5 K, Indian population is embracing the Digital and communication revolution at a lightning speed.
It is very important for the advertisers and marketers to be present where their audience are and engage with them to communicate their value offerings. This is where exactly Digital Marketing comes in Digital Marketing will help marketers and the companies to engage with their tech savvy audience by through various digital marketing channels.
Who should go for this course ?
Digital marketing being a comparatively new field, require well trained professionals in large numbers. Excellent opportunity for all students undergoing or have completed their graduation in any stream. We have designed this course such that students from any stream can master it. No need of the knowledge of any specific technology is required. just basic exposure to computers is sufficient. We will help you learn the ropes of this exciting field of marketing. You will be ready for the coveted marketing jobs in top companies or agencies at the end of this course.
What will i learn ?
Make better decisions on how to market your business.
Upgrade your digital marketing skills for a new job or career change.
Earn good money for digital marketing jobs on freelance sites.