WHAT IS DIGITAL MARKETING?
Marketing begins with identifying and approaching the prospect. For this we have to go where the ideal prospect is likely to meet. Few decades ago people used to read newspaper first thing in the morning or listen to news on radio. They were approached through strategically placed ad in newspaper or radio. Whereas today people check their mobile first thing in the morning. So we have to approach them through mobile to capture their attention to our product.
This involves use of digital channels and whole bunch of activities associated with it.
Digital Marketing = Digital Platform + Marketing Activities”
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Digital marketing is best done in-house and cannot be outsourced to a digital marketing agency for various practical reasons. This is the reason that digital marketing experts are sought after all over the world right now and the demand for such candidates will only go up in the future.
ABOUT THE COURSE
The Complete Digital Marketing Course. In this Course you'll get 21 Courses in 1, instead of buying 21 different Courses around Digital Marketing.
This is a 100 % Practical Course - Get Ready For Real Time Hands-On Experience From The First Lecture!
By the end of the course, you will have defined your audience, set up a website and be driving traffic to the major marketing channels. You can implement the same steps at work or for your clients.
OBJECTIVES OF THE COURSE
To train you for creating a Brand out of a Product, Service or even a person. A Brand is created when the awareness crosses the saturation point. Saturation point is achieved by relentless emphasis again and again to a point where the consumer wants it again and again. It can be achieved by innovative use of digital channels. Our course with the combination of 21 different courses will help you to use digital channels innovatively.
WHAT SKILLS YOU WILL GAIN ?
You will develop good writing skills because the bulk of marketing will use content. In this field, content is king especially with Google's new search algorithm that searches and ranks for quality content to rank on top SERPs.
You will also have thorough knowledge about Paid Search Marketing, Web Analytics, Social Media Marketing, Search Engine Optimization, and Website Strategy, email Marketing, Display Marketing, Mobile Marketing and Integrated e-marketing.
Surfing the internet and social media platforms to grow business is more common nowadays. If you find internet captivating enough and is aware of what it takes to make a good use of the internet then you will surely get to know how to make digital marketing a way of life.
We have designed this course for all students undergoing or have completed their graduation in any stream. The course is designed such a way that students from any stream can master it. No need of the knowledge of any specific technology is required.
WHAT DOES A DIGITAL MARKETING SPECIALIST DO?
Main Work of a Digital Marketer is as following:
- Responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.
- Using SEO and SEM a digital marketer is responsible for ensuring that the website is easily found by the target audience.
- Optimizing website structure and content for SEO and/or the use of paid online advertising SEM are two ways a helps to increase traffic to their website.
- Responsible for converting the website visitor into website customers which are done by making the online buying experience as easy as possible and also providing special deals every week or every month.
- Responsible for managing the online presence and branding of a company. Social networking such as Facebook, Twitter, and Google+ allows businesses to engage with their consumers in real time.
WHY DIGITAL MARKETING COURSE IS IMPORTANT?
A digital marketing course is beneficial for a professional marketers on several ways. Here are some big benefits of having a digital marketing career:
- Become an In-Demand Professional
- Benefit from More Career Choice
- Get Paid More than Your Peers
- You Can Kick Start Your Own Career
Here are some reasons how Digital Marketing help your business:
- Digital Marketing provides chance to compete with big brands and competitors
- Cost effective as compared to traditional marketing
- You can measure your performance
- Better ROI as compared to traditional marketing
- You know your target audience
- Builds brand reputation
So doing Digital marketing course is always an advantage for an entrepreneur, business man or working professional.
The average pay for a Digital Marketing Specialist is Rs 295,191 per year.
Rs 149,039 -To- Rs 521,581
Rs 1,973 -To- Rs 96,354
Rs 149,641 -To- Rs 575,839
Country: India Currency: INR Updated: 20 Oct 2018 Individuals Reporting: 368
CAN I GET CERTIFICATE FROM EDUESY?
You need to give online exam after completion of the course. Your certificate will be generated automatically after successful passing of the exam. You can download the certificate anytime online.
We also arrange for your exam from google. You will get certified by google also. This certificate is valid globally. You can get job anywhere in the world provided you qualify for other criteria set by specific country.
WILL I BE ABLE TO GET A JOB AFTER COMPLETION OF THE COURSE?
Eduesy gives assistance for getting the job. We will arrange interviews for you till you get the job. There are plenty of jobs available globally so there will not be any problem of getting the job for a well-trained person.
WHAT WILL I GET ALONG WITH VIDEO LECTURES?
FOR COLLEGE CAMPUS TRAINIG:
We have developed a 6 level training methodology. These are;
- Class room lectures where you will be given clear idea about the fundamentals.
- E learning support which consists of video lectures, transcripts and notes; 24X7 doubt solving support, challenges of increasing difficulty levels, periodic exams and feedback about your progress and final exam.
- All learnings are project based and you will start getting projects right from beginning.
- You will be given online real professional projects as per your progress.
- You will be prepared for interviews when you start your job search.
- Last step will be certification and internship.